Why YOU need MERGE LIVE video services
Here are just some of the reasons why video is critical to business success:
- Boost Google Search Ranking. Google, and other search engines put more search engine ranking value on online video. This allows businesses to use video to help find them on Google. Forrester Research reports that videos are 53 times more likely than traditional web pages to receive an organic first page ranking on Google. Video results have also appeared in almost 70 percent of the top 100 search listings on Google this year (Marketing Week).
- Retail site visitors who view video stay two minutes longer on average. (Comscore)
- Visitors who view product videos are 85% more likely to buy than visitors who do not. (Internet Retailer)
- Retail sites with video increase conversion by 30%. (L2 Specialty Retail Report)
- Mediapost reports that product videos play a key role in consumer purchase decisions, citing a 9x increase in retail video views. (MediaPost)
- Video and other multi-media product viewing options were rated more effective than any other site initiatives in an Adobe survey of almost 2,000 interactive marketers. (Adobe)
- Over 90% of shoppers in a recent survey found web video useful in making purchase decisions. (Internet Retailer)
- Forbes Insight found that 59% of senior executives prefer to watch video instead of reading text. (Forbes)
- In a keynote address at CES, YouTube’s Vice President of Global Content Robert Kyncl said that video would soon be 90% of Internet traffic. (Forbes)
- Video in email marketing has been shown to increase click-through rates by over 96%. (Implix Email Marketing Trends Survey)
- Video connects the user with products and services by allowing prospects to see them in action. Research by Internet Retailer found that 52 percent of consumers think watching a video of a product or service makes them feel more confident with an online purchase.
- Dell credits video with reducing service call volumes by 5%. Virgin Mobile expects video to reduce call volumes by 14%. (The Australian)
- "45% of in-store visitors pay a visit to homedepot.com first." – Hal Lawton, President Home Depot Online (Retailgeek.com)
- "We know that 60% of our U.S. store sales are influenced by our customers’ experience on bestbuy.com” – Brian Dunn, CEO Best Buy (Retailgeek.com)
- 50% of smartphone users watch web video on their mobile device. (Google Blog)
- A Demandware survey showed that 83% of smartphone users considered their phone more valuable than any other in-store technology for shopping, and 69% trust Web data more than they trust information from a sales associate. (Point of Sale News)
- 77% of mobile video viewers report watching more mobile video than they did one year ago. (eMarketer)